A good summer dress makes the whole day easier. That one idea is behind everything we make.

Dee Harrison started with a small frustration. Every summer the same thing happens: you open the wardrobe on the first warm morning and nothing in there is right. Too heavy, too fussy, too much. So we decided to make the answer to that morning, and not a lot else.

We make dresses for warm weather. That's the whole brief. Minis for when it's hot and you want to move, midis for everyday, maxis for the evenings that go on a bit longer than planned. Florals when you feel like it, clean solids when you don't. The kind of dress you reach for without thinking, then end up wearing three times a week.

The palette stays light and bright on purpose. Powder blues, soft yellows, coral, and a lot of white. If a colour doesn't feel like sunshine, it doesn't make the range. We'd rather have twelve dresses we genuinely love than a hundred we're lukewarm on.